United Cycling

Johannes Torpe Studios has designed a futuristic dream universe for the Pro tour Bicycles from Argon Bicycles.

With bikes floating in the air, a ceiling height of almost 6 meters, illuminated display furniture and mirrored glass that gives the illusion of infinity.

The showroom for high end bicycles is truly an extraordinary experience. “This project is an invitation to dream big,” says Creative Director Johannes Torpe. 

In a little over 12 months Johannes Torpe Studios have succeeded in transforming a dull industrial building from the 1990s into a gleaming cathedral for the science of cycling.